Our target audience would be between 15-24 year olds, as we feel this audience would generate the most profit for our film. We feel that the content of the film opening would probably suit a 12 certificate.
A typical member of our target audience would be a student, either male or female, who enjoys hanging out with their friends. They like the blockbuster films which are usually aimed at them. They might go to see our film in their local multi-screen cinema with their friends. If they like the film, they may buy it on DVD or Blu-Ray so they can watch it at home with their friends.
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